The Wild Atlantic Way has been highlighted as one of the key factors boosting tourism in Clare.
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Cliffs of Moher Director, Katherine Webster, linked the success of the coastal route with the growth of visitors at the iconic site.
A record-breaking 1.2 million people visited the Cliffs of Moher last year making 2015 its busiest year ever.
Ms. Webster says the Wild Atlantic Way is likely to continue attracting tourists to the county.