A Cratloe native is making waves in Ireland’s fashion industry with the launch of what is being described as the country’s first occasionwear label designed exclusively for the rental market.
Rhoda McDonagh, founder of Designer Room, has spent almost a decade building one of Ireland’s leading luxury fashion rental businesses and is now launching her own collection, SÓ by Rhoda.
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The new label aims to combine luxury, sustainability and accessibility, offering high-end designer pieces created specifically to be rented rather than bought.
Rhoda joined Alan Morrissey to tell us more about the journey from Cratloe to becoming a pioneer in Ireland’s circular fashion industry.
You can listen to the full interview here:
