It’s claimed South Clare is missing out on major tourism opportunities due to a lack of focus on water based activities.
It follows a proposal put forward to Clare County Council calling for further supports to develop assets along the 102km Shannon Estuary route.
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Particular emphasis has been placed on the weekly Illaunmanagh Park Run which consistently welcomes throngs of participants arriving in Shannon on flights from the UK.
Newmarket-On-Fergus Fianna Fáil Councillor David Griffin believes the region has untapped potential.
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