The Minister for Health, James Reilly, will launch a new primary care initiative today aimed at tackling back and neck pain through early intervention and treatment.
"Back-Up", which is supported by Aviva Health Insurance, is being endorsed by more than 150 chartered physiotherapists across the country.
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Back pain affects around 80 percent of the Irish population.
Former Ireland and Munster rugby player Jerry Flannery is also supporting the initiative.
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