A new initiative at Shannon Airport is aiming to recruit new residents to live and work in Clare.
A series of posters and signs have been erected in the hope that those arriving into the region will consider staying here long term.
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They urge people to consider the Mid-West as their home and point to lower house prices, the opportunities and the job vacancies that are here.
Programme manager for the Mid-West Action Plan for Jobs Orlaith Borthwick says they’re hoping the message sinks in.