A Lisdoonvarna Councillor believes the focus of tourism policy on the Wild Atlantic Way has led to towns and villages in the North of the county being overlooked.
A meeting of representatives from the West Clare municipal district has heard how the local authority and Failte Ireland should focus on reimagining the likes of Lisdoonvarna, Kilfenora and Corofin as a priority.
The areas have been included in the recently unveiled Burren Discovery Trail.
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Fine Gael Councillor Joe Garrihy says further investment in the areas is needed.