Clare Vintners Association insist the ban on the sale alcohol on Good Friday is outdated and needs to be lifted.
Chairman of the Association Charles O'Meara claims the ban has a negative impact on tourism and business.
However there are mixed among the people of Ennis on the issue, as Clare FM's Ronan Moyles reports.
In a long standing tradition, the sale of alcohol is prohibited today in pubs, off licences and a variety of other licensed premises making it one of just two "dry days" in Ireland, along with Christmas Day.
However, there have been ever increasing calls in recent years for the removal of the ban with the likes of pub owners and restaurateurs saying it's 'archaic and unacceptable'.
It's claimed that a change in legislation would be worth 25 million euro to the restaurant industry and 6 million euro to the government in taxes.
Chair of the Clare Vintners Association Charles O'Meara says many pubs are now also serving food and their businesses are suffering under the ban, in already difficult times.
Easter weekend is expected to draw an estimated quarter of a million visitors to Ireland, and it's argued, with Irish pubs such a big attraction for tourists, their experience of the country will be negatively impacted.
