Traders in Ennis say they're already starting to notice an upturn in business ahead of Fleadh Cheoil Na hEireann.
There are now just 2 days to go until in the big event officially gets underway, and hopes are high of a huge economic boost for the county town.
Many of the 400,000 visitors expected in Ennis for Fleadh Cheoil na hEireann have already begun to arrive in the county town.
And with a huge financial windfall on offer, the message from local traders is that they're very much open for business.
Some 10,000 musicians are expected to take part in competitions and seisúns across the 10 day festival and John O'Connor of Custy's Music Shop says the aim must be to give shoppers the best experience possible.
The final touches are being put to streets and shop fronts as efforts continue to have the town looking its best.
Clare County Council recently granted 40 thousand euro to 75 applicants under the Ennis Streetscape Improvement Scheme.
Mary Kelly of Kelly's Newsagents and Card Shop is extremely impressed with the work that's been done.
There will be extensive traffic restrictions in place for the duration of the festival.
However, Rosie Heaslip of Heaslip's Newsagents is reminding people that Ennis businesses are open and trading.
