It’s been suggested any tourism strategy for the Cliffs of Moher must prioritise increasing consumer spending in the wider region over bringing more visitors to the attraction.
Consultation has recently closed on the Cliffs of Moher 2040 Strategy, the intention of which is to “create world-class visitor experiences, enhance the special qualities of the cliffs and to grow the attraction’s tourism and economic contribution to Clare in a sustainable way”.

A preliminary draft of the strategy was published in September of last year, with the finalised version expected to be made available in the coming months.
Speaking in the Seanad, Inagh Senator Róisín Garvey claims the plan in its current form seems more focused on generating revenue for the attraction than helping local businesses.
You can listen to the full interview below.

