The Head of Tourism with Clare County Council is hopeful a ‘quirky’ campaign will encourage US tourists to visit the county next year.
A delegation of 11 representatives from the county are heading to the Milwaukee Irish Fest this Thursday to sell Clare as a potential tourist destination to all in attendance.
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The Clare tourism stand will be handing out 5,000 biodegradable beer mats as part of their ‘Cheers From Clare’ marketing strategy, with a QR code on each mat.
Certain codes will contain prizes for a trip to the banner, which Head of Tourism with Clare County Council, Deirdre O’Shea, says is to encourage people to plan ahead.
Listen back to the full interview here:
