The Cliffs of Moher is to brighten up the journeys of millions of French commuters, in an initiative which aims to attract more visitors to Ireland.
Fáilte Ireland has teamed up with French airline Transavia to place 550 ads in the Paris metro highlighting its new daily flight from Paris-Orly airport to Dublin.
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An image of the landmark North Clare attraction is the backdrop for the campaign, which is also being rolled out online.
France is one of Ireland's top four tourism markets, with 455,000 French visitors to Ireland last year.
