The Cliffs Of Moher is featuring heavily in Tourism Ireland's official Euro 2016 campaign.
With the tournament kicking off today, the group is looking to capitalise on the qualification of both the Republic and Northern Ireland to showcase what the island has to offer.
A new video features two freestyle footballers playing ball at some of our top visitor attractions, including the Cliffs of Moher and will be shown on big screens at fan zones in Paris.
Niall Gibbons, CEO of Tourism Ireland says they're particularly looking to highlight the west coast.