The Cliffs of Moher Experience has picked up a prestigious national award.
The tourist attraction has received an ‘Award of Excellence’ in the 2025 CIE Tours International Awards of Excellence, which were announced at a gala ceremony held in Christchurch Cathedral in Dublin.
Now in its 33rd year, the annual awards scheme recognises the best hotels and tourist attractions across Ireland following an assessment of feedback from over 15,000 customers throughout the year.
The Cliffs of Moher Experience received a customer satisfaction rating of 96.5% for 2024, up from 95.8% in 2023.
The award was accepted by Cllr. Alan O’Callaghan, Cathaoirleach of Clare County Council and Melanie Lennon, who is the Sales and Marketing Manager for Cliffs of Moher Experience and Clare Tourism North West.
It comes as plans are afoot to explore new ways of further enhancing the visitor experience this year.
Initiatives include a dynamic pricing plan to spread the visitors over the course of the day with the aim of enhancing the visitor experience, developing new initiatives that promote the wider tourism product across North Clare, and introducing a shuttle bus on a pilot basis in summer 2025.
The Cliffs of Moher 2040 Strategy, which aims to further improve the visitor experience and grow the Cliffs of Moher’s contribution to County Clare in a sustainable way will also be launched this year.