The Clare Chair of the Irish Vintner’s Federation has described the latest increase to pint prices announced by a major supplier as another nail in the industry’s coffin.
British multinational firm Diageo,will impose a 4-cent rise to all alcoholic beverages in its range from August 1st.
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The additional charge will bring the company’s total price hikes to 17-cent this year and will coincide with the expected reinstatement of the 13.5% hospitality VAT rate.
Ennis Publican Charlie O’Meara believes the mounting operating costs will leave many local merchants on the verge of closure.
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