The Chair of the Clare Tourism Advisory Forum believes local businesses could benefit from a growing trend towards so-called ‘coolcations’.
It comes as a new report from the Copernicus Climate Change Service warns that global temperatures this year are on course to exceed 1.5 degrees Celsius above pre-industrial levels, with at least a 20 per cent chance that 2026 will equal or surpass 2024 as the warmest year on record.
Ennis hotelier Sean Lally says soaring temperatures across continental Europe benefited destinations like Clare over the summer.
He believes the increasingly warm climate could present a further opportunity for local tourism businesses, as holidaymakers look to escape the heat and seek out cooler destinations.
You can listen to the full interview here:

