Groups involved in Clare tourism are being encouraged to look to other popular Irish destinations as examples of how to keep visitors in the county for longer.
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Tourist numbers have been on the rise for the past numbers of years, however concern is being expressed that many of them are day-trippers who are not spending nights in the Banner County.
Sixmilebridge Councillor PJ Ryan believes a clear strategy is needed to address this problem
The Independent representative is pointing to the success of places like Killarney.
