The Clare Chair of the Vintners Federation of Ireland says publicans can expect a boost of three to four times their usual trade this week.
Tonight in particular is one of the busiest dates in the calendar for pubs around the country and provides a welcome boost to the industry, which has been struggling since the recession.
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While publicans look forward to a boost in footfall, patrons are advised to drink responsibly and ensure they know how they’re getting home.
Darragh McAllister of Lucas’s Bar in Ennis says how Christmas fell this year suits the pub trade:
