The Chair of the Clare Tourism Advisory Forum claims housing supply will be vital if the county hopes to adapt to the influence of climate change on holidaying trends.
A new EU report has forecast a 5% rise in footfall to Ireland if global warming persists at a rate of 1.9 degrees Celsius per annum.
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The report which analysed the correlation between tourist demand and temperatures at 269 locations throughout Europe found that Munster alone could see a 14% increase in visitors hoping to enjoy less intense conditions.
Hotel Woodstock Owner Seán Lally says while Clare has serious potential, the lack of housing stock is holding the county back.
You can listen to the full interview below.
