Clare Gardaí are warning that a crash at just over 10 kilometres per hour above the speed limit can be the difference between a serious and fatal road traffic collision.
Irish Road Safety Week is officially underway, with the RSA launching a number of initiatives aimed at promoting awareness of safe driving behaviour.
144 people have already lost their lives on Irish roads this year, which is already 16 more than the total recorded in 2025.
Clare Community Policing Sergeant Dominic Regan says even slight variations in speed can be the difference between life and death.
Pedestrians, cyclists and e-scooter passengers have accounted for 43 deaths this year.
Better Ennis Spokesperson Síle Ginnane wants to see far more pedestrian crossings rolled out in busy areas.
A Clare Car Dealership says a conversation is needed about how modern vehicle safety features work.
General Manager of Shiels Motor Group, Eddie Rynne, says lane assist is a common talking point.
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