The Chair of Failte Ireland believes Shannon Airport could be one of the biggest beneficiaries of the tourism boost provided by the Wild Atlantic Way.
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The group has held a meeting at the Univerity of Limerick to decide on its strategy in the region for the coming a year, with the marketing of the tourist trail at the centre of that plan.
Ryanair's former Deputy CEO says air access is crucial to the success of the trail, with 9 out of 10 people visiting the Midwest travelling here by plane.
Michael Cawley believes Shannon is ideally placed to capitalise on the Wild Atlantic Way's growing popularity.
