Around 30 people from across Clare are among 350 business owners and managers who have been named "Wild Atlantic Champions".
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The title is given by Failte Ireland to those who have taken part in special workshops aimed at helping to deliver the best possible visitor experience.
Brigitta Hedin-Curtin from Burren Smokehouse in Lisdoonvarna is one of them
She says the importance of the tourist trail can't be underestimated.
