PHOTO GALLERY: Lough Derg Blueway Network

It’s hoped the promotion of the new Lough Derg Blueway will mean East Clare will be able to provide some competition for the Wild Atlantic Way in attracting visitors.

Lough Derg’s upgrade to Blueway status is the culmination of a year-long project led by the county councils in Clare, Tipperary and Galway as well as Waterways Ireland and the Lough Derg Marketing Group.

Blueways are a network of multi-activity trails based around lakes and rivers, which see canoe, bike and walking trails promoted as a tourism product.

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This will mark the first one in Clare and there are high hopes that a strong product will be in place for this tourist season.