Major Shannon Masterplan To Increase Tourism Increase In Clare Launched

A major new plan to develop the tourism potential of the Shannon region, The Shannon Tourism Masterplan, was launched this morning.

The Shannon Tourism Masterplan is the first dedicated plan undertaken on the entire Shannon Region, setting out a framework for sustainable tourism development along the Shannon across 2020 – 2030.

The Masterplan is a collaborative project led by Waterways Ireland with Fáilte Ireland and 10 Local Authorities along the River Shannon and Shannon-Erne Waterway.


The Masterplan has examined the potential for positioning the Shannon as a hub destination for international and domestic tourism.

On Tuesday’s Morning Focus, Gavin Grace spoke to Western Regional Manager with Waterways Ireland, Éanna Rowe, about the plan.