Earlier this week, the Taoiseach mentioned a possible Government campaign that would utilise influencer marketing in order to bring Covid-19 messaging to younger people. His comments have garnered a mixed reaction – not least among influencers themselves.
Fine Gael TD Neale Richmond since indicated influencers could be paid up to €20,000 as part of the campaign, which has caused some public debate over using influencers as online advertisers.
On Friday’s Morning Focus, Gavin Grace spoke to Limerick-based influencer Sophie La Touche.
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