Dr. Margaret Heffernan on Charting A Path Forward In An Uncertain World

Dr. Margaret Heffernan - © www.mheffernan.com

An international Ted Talk presenter has offered her advice to Clare businesses on how to stay flexible and adaptable during tough times.

Dr Margaret Heffernan is an author, former BBC producer, and Professor of Practice at the University of Bath. Her Ted Talks have been viewed by more than 12 million people.

Her most recent book, ‘Uncharted: How To Map The Future’, was published this year, weeks before the pandemic, but as businesses look to chart a course for the future, and after she had addressed Shannon Chamber members recently, Dr Heffernan spoke with Gavin on coping with uncertain times.

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