Students Hope To Raise Money For MidWest Charity With Viral Video Sensation

Picture (c) Rape Crisis MidWest

A group of students are hoping their charity challenge aimed at raising funds for Rape Crisis MidWest will become a social media sensation.

Second year executive MBA students at the University of Limerick have come up with the Fall Back Challenge, where two people who film one falling backwards and being caught by the other.

The video is uploaded online to spread the word and they’re hoping it’ll emulate the Ice Bucket Challenge sensation of 2014, which raised hundreds of thousands for Motor Neuron Disease.

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Katie Clair from Liscannor is part of the MBA class – she explains how it’ll work: