It’s hoped tourists coming to Clare will slow down and enjoy the east of the county thanks to a new tourism initiative to drive visitors there.
Fáilte Ireland has launched Ireland’s Hidden Heartlands, which is a 2 million euro plan targeting communities along the River Shannon, from Leitrim down to Clare.
It’s designed to boost footfall in areas that are traditionally missed by visitors coming to Ireland, who tend to gravitate towards the cities and coasts.
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Director of Commercial Developments with Fáilte Ireland Paul Keeley says the likes of the midlands and East Clare have been losing out.
